Clumsy and littered with hidden submenus and nuances, journalist Georg Kacher, writing for Automobile, called it "a true test of one's patience." Like the car it launched in, the 2002 BMW 7 Series, it was bold but not entirely successful. IDrive, then, was a stab at surfacing a car's electrical subsystems in an intuitive, aesthetically pleasing way. "So we learned that the experience within the interior of the vehicle, that how you interact with the vehicle, that interior and electrical content have to become one." "Twenty years ago, BMW recognized that the future is in digital, and what is interesting is organizationally, the guys that developed interiors were also responsible for all the electric content," Weber said. Interestingly, the original iDrive grew from an organizational foundation. Last week, I had a chance to sit down with BMW's Frank Weber to talk about the past and future of the venerable system. Yet there's a major rethink coming for what will be iDrive 8, previewed with the release of last year's BMW iX concept. In just the last five years we've seen the rise of Android Auto and Apple CarPlay, the increasing ubiquity of touchscreens and the influx of active data connections, so it's amazing how many concepts put forth in that first generation of iDrive are still at play in the current version. We speak with BMW's Frank Weber about the origin of the company's in-car infotainment system 20 years ago, and what we can expect to see in iDrive 8.īMW's iDrive communications and entertainment system turns 20 this year, a remarkable achievement given how many half-baked, in-dash competitors have been put out to pasture in that time. Quote: The past, present and 5G future of BMW's iconic iDrive
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |