Since its launch, it has become one of the best-selling whiskey brands in the United States and it aligns perfectly with our fan base. So, you can imagine how excited I am that these guys are coming on board as an official partner. I fell in love with Howler Head during the pandemic and it is by far the best whiskey I’ve ever had. Howler Head would be the UFC's first ever Flavored Whiskey Partner.ĭana White would explain that he was able to really fall in love with the taste of this whiskey during the pandemic, and that this brand aligns perfectly with the UFC's fan base.Ī post shared by UFC can see his full answer below: On April 15th, 2021 the UFC would announce a multi year, global marketing partnership with Howler Head whiskey. UFC Announces Partnership With Howler Head However, depending on whether he's a working co-founder or non-working co-founder, he can receive equity and dividends rather than a fixed salary.Īlthough this information is not public, it is more than likely that he has an equity stake in the Howler Head Whiskey. This is gonna be INCREDIBLE!!!! /JriVTTWtKY White himself would post on Twitter stating that he's a founder of Howler Head, while promoting the Howler Head brand, and a giveaway to a trip to Vegas for a UFC fight. UFC Announces Partnership With Howler Headĭana White is a co-founder of Howler Head, as seen from his own Twitter video.President of the UFC, Dana White would immediately begin to promote the whiskey, and many fans wondered if Dana White owns Howler Head, or if he's promoting due to working for the UFC. The UFC made an announcement that they would partner with Howler Head as the UFC's first ever "Flavored Whiskey Partner".
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